Remote Controlled Smoke – Our collaboration w/Foxall Studios

By Spandana Gopal

I came across Somerset House’s  show on street art featuring Filippo Minelli’s exploding smoke bombs, speaking of which, were used in our own campaign of, ‘Tiipoi in Colour.’

The idea to use coloured explosions came from the brand visualisation by our half-indian friends  foxall studio – ‘an identity, where a logo was surrounded by an exciting vision of light and bursts of colour.’ Carried out by Delhi based Kassia and Grant team from DEAR  – smoke bombs were bought from a local market in Delhi and set-off on a terrace and filmed.

Dear on the roof for Tiipoi - New Campaign - Tiipoi in Colour

Dear on the roof for Tiipoi – New Campaign – Tiipoi in Colour

 

Filippo Minelli SILENCE / SHAPES Ongoing project. Various locations, EU – USA. Starting 2009

Filippo Minelli
SILENCE / SHAPES
Ongoing project. Various locations, EU – USA. Starting 2009

 

Purple Smoke – New Campaign – Tiipoi in Colour

 

 

 

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From then on the smoke become part of Tiipoi’s visual everything- cover pages, banners, stickers. For London Design Festival, inspired by a modern Mumbai TV shop Foxall Studio created an installation to celebrate our new powder coated collection, ‘in colour’. Here, viewers controlled coloured smoke (on film) through the 3 separate dials of a smoke-controlling machine, built in the studio using 15 screens, 14 raspery-pi’s (or little computers) and some very ingenious code was on show at Design Junction at London Design Festival.

Remote Controlled Smoke, Design Junction, 2015

Remote Controlled Smoke, Design Junction, 2015 (Click here to see how it works)

 

Mumbai Feb. 17 :- People glued to TV sets in a electronic shop at Dadar here, during the tabling of Interim Union Budget for the year 2014-15. ( pic by Ravindra Zende )

Mumbai, electronic shop at Dadar ( pic by Ravindra Zende )

 

Tiipoi in Colour – powder coated tableware and kitchenware

And what I loved most about working with the material? Rather than explore the cultural significance of coloured powder in the context of India, Foxall helped us see it as a new thing here in London, renewed and original again.

 

 

 

© Tiipoi Ltd | Studio 34, Great Western Studios, 65 Alfred Road, London W2 5EU