From studio newbies we’ve come a long way to create our own critical paths, from envisaging a product-to investing in a mould-to making a few hundred. Having started out with glamorous ideas, that are never spoken about in retrospect, we then cut back on the excess – which was everything that made the product something else. Nothing can ever replace first-hand research – going to shops, photographing people, buying things, studying them, eating from them, playing with them.
What we found hardest to do was believe in ourselves. It’s like a lonely bridge that welcomes you to the land of no return. Once you are on it, you start paying for moulds and material. Machines, people, transport. And time.
Each member of the Tiipoi family came about from a careful dissection of existing classics from India. Understanding how they were used directly influenced the way they were made.