By Spandana Gopal
I came across Somerset House’s show on street art featuring Filippo Minelli’s exploding smoke bombs, speaking of which, were used in our own campaign of, ‘Tiipoi in Colour.’
The idea to use coloured explosions came from the brand visualisation by our half-indian friends foxall studio – ‘an identity, where a logo was surrounded by an exciting vision of light and bursts of colour.’ Carried out by Delhi based Kassia and Grant team from DEAR – smoke bombs were bought from a local market in Delhi and set-off on a terrace and filmed.
From then on the smoke become part of Tiipoi’s visual everything- cover pages, banners, stickers. For London Design Festival, inspired by a modern Mumbai TV shop Foxall Studio created an installation to celebrate our new powder coated collection, ‘in colour’. Here, viewers controlled coloured smoke (on film) through the 3 separate dials of a smoke-controlling machine, built in the studio using 15 screens, 14 raspery-pi’s (or little computers) and some very ingenious code was on show at Design Junction at London Design Festival.
And what I loved most about working with the material? Rather than explore the cultural significance of coloured powder in the context of India, Foxall helped us see it as a new thing here in London, renewed and original again.