Katie Treggiden talks to Tiipoi for Fiera Magazine


Tiipoi’s Founder and Creative Director Spandana Gopal and Product Designer Andre Pereira speak to Katie Treggiden for the first issue of  Fiera Magazine.

What’s the most important thing to know about you?

SG: I’m all for going against the grain and asking questions out of turn.

AP: I’m a perfectionist, and don’t like doing things halfheartedly.

When you were five what did you want to be when you grew up?

AP: I think I wanted to be a fireman. But maybe that was because I would get to drive a big red truck.

SG: A politician.

How did you first get into what you do now? 

AP: I’ve always been fascinated with how things are made and put together, which led me towards three-dimensional design.

SG: Trying to find solutions outside myself, I wasn’t satisfied so it was inevitable that Tiipoi would come into being!

What inspires your designs?

SG: The things that often go unnoticed because they are taken for granted – the ‘Supernormal’ – Andre care to explain?

AP: The simple objects in daily life that go unnoticed – not because they are irrelevant but because they are so well designed that they are intuitive.

How do you overcome creative block?

SG : By obsessing over and over again till the block disintegrates.

What is your favourite part of the process?

SG: Prototyping, by far – seeing a render come to life through the first sample!

AP: The end, when you get feedback.

What’s your favourite tool?

AP: Steel Ruler.

What advice would you give to a new designer?

SG: The best design is often invisible.

Why was it important for you to take part in the London Design Festival? 

SG: To have Tiipoi on a global platform for design, so as to be able to voice what we are exploring through the brand and have the support of an international design network.

What would your advice be for a designer thinking of doing their first show?

SG: Less is more! Focusing on fewer products or a single product is a great way to gauge response and helps you use your resources and time better. Lighting is crucial. 

What was the most challenging part? 

SG: Networking suppliers across the Indian subcontinent was a considerable challenge – re-looking at their existing manufacturing setups so we could reinterpret them though our designs. A year and something later we are happy to say that the relationships we have formed are here to stay, only to get bigger and better in the future.

For the full interview pick up a copy of Fiera, a magazine launched in November 2014 by Katie Treggiden and Jeremy Leslie committed to discovering new talent at the world’s design fairs. Katie is the founder of ‘Confessions of a Design Geek’, established in 2010, that has won best Interior Design Blog in Great Britain and has recently been listed by Dwell US, Elle Decor Italian and The Sunday Times as one of the best worldwide design blogs.  Photography by Ruth Ward. 

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