Supernormal – is good design invisible?


The designers Jasper Morrison and Naoto Fukasawa have compiled 204 everyday objects in search of ‘super normal design’: alongside examples of anonymous design like the Swiss Rex vegetable peeler or a simple plastic bag…

While the design of an object has followed the largely bauhaus regiment of form follows function, working in India has opened our eyes to other ways of how an object could take shape – that is somewhat contrary to well known Modernist view – that could be through other parameters that are personal, ritualistic and even nostalgic. Interestingly enough, these motivations have resulted in some great design, that have been sustained as part of everyday life – and have responses that are functional as well as emotional.

Finding our very own swiss rex peelers that have existed as an integral part of the household across India has been exhilarating, challenging and rewarding all at once – in the order of understanding how they can be integrated into a larger conversation of design and life. We’re going back to a range of objects and actions that we’ve been inspired by along our journey – and understanding their origins and how they have evolved into being ‘supernormal.’ Our obsession for these mundane forms comes from the way that they have integrated seamlessly into becoming second nature to how we live. Heres number one on our list 


Dabba or Lunchbox (2013)  a film where a mistaken delivery in Mumbai’s famously efficient lunchbox delivery system connects a young housewife to an older man in the dusk of his life as they build a fantasy world together through notes in the lunchbox.


For more on our supernormal experiences follow us on Instagram @tiipoi. Send us your own experiences and objects and hashtag #supernormal

Also get the original book here –

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